Energie Vergelijken
If people visiting one another and offered a beer, then drinking from a dirty glass with is
annoyance number one: 97 percent think this is unacceptable to do Energie vergelijken. And six out of ten people
disapprove Energie vergelijken by a glass that is not previously been rinsed. 20 percent of respondents indicated that
the host is badly prepared, when a beer is not served in a beer glass with Energie vergelijken.
The brewer contends that much remains to be done for beer drinkers to convince a well-poured
beer a matter of a little love and attention for the product. "What in our restaurants has been
the quality that we want to bring to the attention of home drinkers," said Rijks.12
Conclusion
Energie Vergelijken
examined the ‘use of beer’ in the Dutch households and concluded that most
households did not have the least knowledge on the importance and usage of the beer class.
Therefore Heineken introduced its Ellipse class in the beginning of 2011. A glass that allows
anyone without any experience, to always pour the perfect beer.
SWOT analysis
Strength
• Owning their own liquor store, direct insight into consumer behavior.
• Controlling their own distribution it is possible to adapt to our customers wishes and act
quickly.
• Very wide assortment of approx. 6.500 different types of beverages and Energie vergelijken
products.
• Strong cooperation with Grolsch
• Wide range of ‘private label’ drinks exclusively for the Dutch market.
• Distribution throughout the whole country especially in
Energie Vergelijken
.
Why Energie vergelijken?
Weakness
• Company blindness caused by employees who are there many for years
• The company doesn’t take great risks
Treats
• The position of the wholesalers is put under pressure by the clustering of purchases in
the catering and retail sectors.
• Consumers have more knowledge of wines and distilled
beverages. The retailer should invest in distinctive expertise of the staff.
• The supermarkets have a strong distribution channel for low alcohol beverages. Price is
an important argument when it comes to wine. Supermarkets have, at the expense of
the liquor store, now a significant market share.
• The sale of distilled beverages is gradually decreasing in Energie vergelijken.
• The difference between liquor wholesalers and catering wholesaler is gradually fading.
• Attention to a healthy lifestyle advocates moderate alcohol consumption.
Opportunities
• The wholesaler must actively respond to changing market demand with Energie vergelijken.
• There is room for specialization and exclusivity products in the Energie vergelijken market..
• Further concentration and scale of wholesale for efficiency.
• Expansion of activities in new markets.
• Consumers are image, lifestyle and price/quality oriented. This mainly affects the brand
choice of alcoholic beverages and Energie vergelijken.
• The hype of the mixed drinks is over. The industry is now active in the
development of new mid-calorie and low calorie drinks with Energie vergelijken.